Report on Top Successful Amazon Sellers | SmartScout

What’s the breakdown between Resellers and Private Label?

Now for the most important question: how many sellers are brands representing their own products on Amazon vs resellers offering many brands? By looking at the number of brands an Amazon seller has available, we’re able to determine their makeup. There are 3,822 sellers that are selling on 4 or more brands on Amazon. 1,946 of those sell on more than 20 brands. This demonstrates strong representation for resellers. These sellers probably led the first gold rush into Amazon, with large communities set up to support this kind of selling. Many have predicted the demise of reselling, but many are still succeeding in this model.
‍
We shouldn’t let that exuberance overshadow the hot topic of private label sellers: 5,449 are selling on 1 or 2 brands. These are true private label sellers. They are why over $3.5 billion has been raised to acquire these companies.

Resellers are primarily from the United States, while China is very strong in going direct-to-consumer. There usually is a blurry line in the data making it hard to determine if a seller is a reseller or a private label, but SmartScout is organized to make this filtering quite easy and based on the number of brands they sell we can provide the following breakdown: