Amazon seller Central Single Sign-On (SSO) Solution | SAML Solution
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Amazon Seller Central Single Sign-On (SSO)
Amazon Seller Central is an online global marketplace for online merchants and retailers where they can directly sell and market their products. This e-commerce platform helps sellers in connecting their businesses directly to the buyer and thus helping to grow and manage their businesses more efficiently.
miniOrange provides a ready to use solution for Amazon Seller Central. This solution ensures secure single sign on integration with Amazon Seller Central and seamless access to your users and enterprises within minutes. Single Sign On (SSO) into Amazon Seller Central with one set of login credentials.
miniOrange and Amazon Seller Central Single Sign-On (SSO) integration supports the following features:
- SP Initiated Single Sign-On (SSO)
- IdP Initiated Single Sign-On (SSO)
Connect with External Source of Users
miniOrange provides user authentication from various external sources, which can be Directories (like ADFS, Microsoft Active Directory, Azure AD, OpenLDAP, Google, AWS Cognito etc), Identity Providers (like Shibboleth, Ping, Okta, OneLogin, KeyCloak), Databases (like MySQL, Maria DB, PostgreSQL) and many more.
Follow the Step-by-Step Guide given below for Amazon Seller Central Single Sign-On (SSO)
1. Configure Amazon Seller Central in miniOrange
- Login into miniOrange Admin Console.
- Go to Apps and click on Add Application button.
- In Choose Application Type click on SAML/WS-FED application type.
- Search for Amazon Seller Central in the list, if you don’t find Amazon Seller Central in the list then, search for custom and you can set up your application via Custom SAML App.
- Enter the following values in the respective fields.
- Click Next, now in the Attribute Mapping configure the following attributes as shown in the image below.
- To upload respective app logo for a Custom SAML App, click on Upload Logo tab.
- Press Save
- Your application is saved successfully. Now click on the Select button against your newly created application. Go to Metadata.
- On the Metadata page –
1. If you want to use miniOrange as User-Store i.e., your user identities will be stored in miniOrange then download the metadata file under the heading ‘INFORMATION REQUIRED TO SET MINIORANGE AS IDP‘.
2. If you want to authenticate your users via any external Identity Provider like Active Directory, Okta, OneLogin, Google, Apple ID, etc then download the Metadata file under the heading ‘INFORMATION REQUIRED TO AUTHENTICATE VIA EXTERNAL IDPS‘.
- Then click on Download Metadata.
SP Entity ID or Issuer:
https://api.amazon_seller_central.com/login-api/v1/saml/login?portalId=[yourAmazonID]
ACS URL:
https://api.amazon_seller_central.com/login-api/v1/saml/acs?portalId=[yourAmazonID]
Name ID:
E-mail Address
NameID Format:
urn:oasis:names:tc:SAML:2.0:nameid‑format:emailaddress
2. Configure SSO in Amazon Seller Central
- Login to your Amazon seller Central Admin Console as the administrator.
- From listed options select Set Up Single Sign-On(SSO).
- Enter Sign-in Page URL: SAML Login URL from Step 1.
- Enter Sign-Out Page URL: SAML Logout URL from Step 1.
- Upload the certificate that was downloaded earlier in Step 1.
- Select Enable Single Sign-On Check box and save the settings.
3. Test SSO Configuration
Test SSO login to your Amazon Seller Central account with miniOrange IdP:
- Go to your Amazon Seller Central URL, here you will be either asked to enter the username or click on the SSO link which will redirect you to miniOrange IdP Sign On Page.
- Enter your miniOrange login credential and click on Login. You will be automatically logged in to your Amazon Seller Central account.
- Login to miniOrange IdP using your credentials.
- On the Dashboard, click on Amazon Seller Central application which you have added, to verify SSO configuration.
Using SP Initiated Login
Using IDP Initiated Login
Not able to configure or test SSO?
Contact us or email us at [email protected] and we’ll help you setting it up in no time.
4. Configure Your User Directory (Optional)
miniOrange provides user authentication from various external sources, which can be Directories (like ADFS, Microsoft Active Directory, Azure AD, OpenLDAP, Google, AWS Cognito etc), Identity Providers (like Okta, Shibboleth, Ping, OneLogin, KeyCloak), Databases (like MySQL, Maria DB, PostgreSQL) and many more. You can configure your existing directory/user store or add users in miniOrange.
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Setup miniOrange as IDP
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Setup AD as User Directory
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Setup External IDP
- To add your users in miniOrange there are 2 ways:
- Click on Users >> User List >> Add User.
- Here, fill the user details without the password and then click on the Create User button.
- After successful user creation a notification message “An end user is added successfully” will be displayed at the top of the dashboard.
- Click on On Boarding Status tab. Check the email, with the registered e-mail id and select action Send Activation Mail with Password Reset Link from Select Action dropdown list and then click on Apply button.
- Now, Open your email id. Open the mail you get from miniOrange and then click on the link to set your account password.
- On the next screen, enter the password and confirm password and then click on the Single Sign-On (SSO) reset password button.
- Now, you can log in into miniOrange account by entering your credentials.
- Navigate to Users >> User List. Click on Add User button.
- In Bulk User Registration Download sample csv format from our console and edit this csv file according to the instructions.
- To bulk upload users, choose the file make sure it is in comma separated .csv file format then click on Upload.
- After uploading the csv file successfully, you will see a success message with a link.
- Click on that link you will see list of users to send activation mail. Select users to send activation mail and click on Send Activation Mail. An activation mail will be sent to the selected users.
1. Create User in miniOrange
2. Bulk Upload Users
1. Create User in miniOrange
2. Bulk Upload Users in miniOrange via Uploading CSV File.
- Click on External Directories >> Add Directory in the left menu of the dashboard.
- Select Directory type as AD/LDAP.
- STORE LDAP CONFIGURATION IN MINIORANGE: Choose this option if you want to keep your configuration in miniOrange. If active directory is behind a firewall, you will need to open the firewall to allow incoming requests to your AD.
- STORE LDAP CONFIGURATION ON PREMISE: Choose this option if you want to keep your configuration in your premise and only allow access to AD inside premises. You will have to download and install miniOrange gateway in your premise.
Here’s the list of the attributes and what it does when we enable it. You can enable/disable accordingly.
Attribute
Description
Activate LDAP
All user authentications will be done with LDAP credentials if you Activate it
Sync users in miniOrange
Users will be created in miniOrange after authentication with LDAP
Fallback Authentication
If LDAP credentials fail then user will be authenticated through miniOrange
Allow users to change password
This allows your users to change their password. It updates the new credentials in your LDAP server
Enable administrator login
On enabling this, your miniOrange Administrator login authenticates using your LDAP server
Show IdP to users
If you enable this option, this IdP will be visible to users
Send Configured Attributes
If you enable this option, then only the attributes configured below will be sent in attributes at the time of login
Refer our guide to setup LDAPS on windows server.
User Import and Provisioning from AD
- Go to Settings >> Product Settings in the Customer Admin Account.
- Enable the “Enable User Auto Registration” option and click Save.
- (Optional) To send a welcome email to all the end users that will be imported, enable the “Enable sending Welcome Emails after user registration” option and click Save.
- From the Left-Side menu of the dashboard select Provisioning.
- In Setup Provisioning tab select Active Directory in the Select Application Drop Down.
- Toggle the Import Users tab, click on Save button.
- On the same section, switch to Import Users section.
- Select Active Directory from the dropdown and click on the Import Users tab, to import all the users from Active Directory to miniOrange.
- You can view all the Users you have imports by selecting Users >> User List from Left Panel.
- All the imported users will be auto registered.
- These groups will be helpful in adding multiple 2FA policies on the applications.
miniOrange integrates with various external user sources such as directories, identity providers, and etc.
- Okta
- ADFS
- Ping
- AWS Cognito
- Many more
Not able to find your IdP or Need help setting it up?
Contact us or email us at [email protected] and we’ll help you setting it up in no time.
5. Adaptive Authentication with Amazon Seller Central
A. Restricting access to Amazon Seller Central with IP Blocking
- Login to Self Service Console >> Adaptive Authentication.
- Add a Policy Name for your Adaptive Authentication Policy.
- Select your Action for behaviour Change and Challenge Type for user from the Action for behaviour Change Section.
- OTP over SMS
- PUSH Notification
- OTP over Email
- And 12 more methods.
- Now Enable Enable IP Restriction option from the IP RESTRICTION CONFIGURATION section to configure custom IP range.
- Select the Action you want to perform if the IP address is out of the range. i.e. Allow, Challenge & Deny.
- Specify the IP Address range for which you want above setting to reflect. You can add more than one IP Address ranges by clicking on following button +.
- Scroll to the end and click on save.
You can use adaptive authentication with Amazon Seller Central Single Sign-On (SSO) to improve the security and functionality of Single Sign-On. You can allow a IP Address in certain range for SSO or you can deny it based your requirements and you can also challenge the user to verify his authenticity. Adaptive authentication manages the user authentication bases on different factors such as Device ID, Location, Time of Access, IP Address and many more.
You can configure Adaptive Authentication with IP Blocking in following way:
Action for behaviour Change Options :
Attribute
Description
Allow
Allow user to authenticate and use services if Adaptive authentication condition is true.
Challenge
Challenge users with one of the three methods mentioned below for verifying user authenticity.
Deny
Deny user authentications and access to services if Adaptive authentication condition is true.
Challenge Type Options :
Attribute
Description
User second Factor
The User needs to authenticate using the second factor he has opted or assigned for such as
KBA (Knowledge-based authentication)
The System will ask user for 2 of 3 questions he has configured in his Self Service Console. Only after right answer to both questions user is allowed to proceed further.
OTP over Alternate Email
User will receive a OTP on the alternate email he has configured threw Self Service Console. Once user provides the correct OTP he is allowed to proceed further.
B. Adaptive Authentication with Limiting number of devices.
- Login to Self Service Console >> Adaptive Authentication.
- Add a Policy Name for your Adaptive Authentication Policy.
- Select your Action for behaviour Change and Challenge Type for user from the Action for behaviour Change Section.
- Scroll down to Device Configuration section and enable Allow User to Register Device option to allow users to register their devices.
- Enter the Number of Devices which are allowed to register in field next to Number of Device Registrations Allowed
- Choose Action if number of devices exceeded (This will override your setting for Action for Behaviour Change.)
Using Adaptive Authentication you can also restrict the number of devices the end user can access the Services on. You can allow end users to access services on a fixed no. of devices. The end users will be able to access services provided by us on this fixed no. of devices.
You can configure Adaptive Authentication with Device Restriction in following way
- Challenge: The user needs to verify himself using any of the three methods mentioned in table in step 5.1
- Deny : Deny users access to the system
C. Add Adaptive Authentication policy to Amazon Seller Central.
- Login to Self Service Console >> Policies.
- Click on Edit option for predefined app policy.
- Set your application name in the Application and select password as Login Method.
- Enable Adaptive Authentication on Policy page and select the required restriction method as an option.
- From Select Login Policy dropdown select the policy we created in last step and click on save.
- Get email alerts if users login from unknown devices or locations : Admin need to enable this option to enable receiving alerts for different alert options.
- Next subsection is Send email alerts which allows us to enable or disable alerts for admin and end-users. To enable alerts for admins, you can enable the “Administrators” switch button.
- In case you want multiple admins accounts to receive alerts then you can enable the option for admin and then enter the admin emails separated by a ‘,’ in the input field next to Administrators email to receive alerts label. To enable alerts for the end-users, you can enable the “End Users” switch button.
- In case you want to customize the deny message that end user receive in case his authentication denied due to adaptive policy, you can do this by entering the message inside “Deny message for Adaptive Authentication” textbox.
D.Notification and Alert Message.
This section handles the notifications and alerts related to Adaptive Authentication.It provides the following options :
Option
Description
Challenge Completed and Device Registered
Enabling this option allows you to send an email alert when an end-user completes a challenge and registers a device.
Challenge Completed but Device Not Registered
Enabling this option allows you to send an email alert when an end-user completes a challenge but do not registers the device.
Challenge Failed
Enabling this option allows you to send an email alert when an end-user fails to complete the challenge.
How to add a trusted Device
- When End-user log in to the self service console after the policy for device restriction is on, he is provided the option to add the current device as a trusted device.