40 Amazon Must-Haves of 2023 – Best Selling Amazon Products

With so much Amazon inventory, it’s difficult to parse through what’s actually worth it. Fortunately, Amazon updates its hourly, including favorites that have been reviewed thousands of times or earned the title of Amazon’s Choice. Whether you’re nosey about what everyone else is buying (no shame) or looking for the best deals to shop, get ideas from this list of Amazon’s best-selling items, including popular home organizers, top-rated fashion pieces, viral TikTok finds and game-changing face masks.

In addition to reading thousands of customer reviews and scouring Amazon’s best-sellers list for products worth shopping, we also tested many of these popular finds in the Good Housekeeping Institute. Our experts combine their industry knowledge with thorough testing to determine how these Amazon items compare to other options on the market. For example, the was named one of the best portable carpet cleaners by the GH Institute, and it’s also a top Amazon bestseller. We appreciate that the flexible hose makes it easy to access hard-to-reach places, and its handy hydro-rinse tool makes cleaning out the machine a breeze. Our experts also tested the and found them to be the best value sheets on the market because of their buttery soft texture and shrink-resistant fabric.

Ahead, you’ll find tons of Amazon must-haves, including viral finds and GH Institute-tested favorites. As you’re shopping, keep an eye out for deals — Amazon frequently puts their best-selling items on sale.