What Is Ecommerce? Definition, Types, Advantages, and Disadvantages
Nội Dung Chính
What makes an ecommerce store successful?
A few key ingredients go into every high-performing ecommerce business. To set yourself up for success, focus on the product and your audience, first and foremost. Also, consider your brand messaging and your store’s user experience. You should also consider your fulfillment process, ensuring the timely delivery of products for maximum customer satisfaction. Let’s explore each of these critical components in detail.
Great products
Product quality and pricing can make or break your ecommerce business.
High-quality, reliable products and ecommerce services are at the heart of successful online brands. Your product should solve an unmet customer need or challenge. You must also offer it at a compelling price point.Product quality and pricing can make or break your ecommerce business. Do some market research to get a sense of what types of products your competitors are selling, as well as the market value of similar items.
A compelling brand story
Unique brands stand out, but a great brand takes more than a great product. To catch a customer’s attention, convey your business’s purpose and vision.
Ask yourself, why does your business need to exist? How will the products make your customers’ lives better? Your branding should convey the answers to these questions.
Spend time thinking about the look and feel of your brand. Dig deep and find a simple, powerful way to convey the origin and mission of your business.
Did you know?
You can create an Amazon shopping experience unique for your brand.
A+ content helps businesses showcase their brand story and product features using rich text and images on the Amazon detail page to help drive conversion, and potentially increase traffic and sales.
How to build your brand on Amazon
A focus on the customer
Define your ideal audience to help attract loyal and enthusiastic customers. Who do you want to serve with the products? Direct your marketing efforts accordingly.
Once your business gains steam, keep the momentum going by considering who will be moved by your brand story. Instead of chasing after buyers who don’t need what you’re selling, focus your efforts on an audience that will appreciate your brand.
A smooth online experience
Online stores should be user friendly. When the online experience of a store is well-designed, making a purchase feels effortless. If customers have to jump through too many hoops, they will abandon carts before completing transactions, and sales could suffer.
Successful ecommerce stores keep the spotlight on products by streamlining the checkout process. Remove any unnecessary steps, make your user experience intuitive and straightforward, and bask in the glow of happy customers.
Did you know?
Amazon’s pioneering 1-Click ordering can help you sell products faster
Amazon’s game-changing 1-Click ordering simplifies the online shopping experience, making it easier for customers to buy products. Amazon securely stores the credit card information and shipping preferences of customers. This process minimizes the number of decisions a customer must make on their path to check out.
Timely order fulfillment
Fulfillment is the process of getting products to customers. It can include sourcing products, storing and packaging orders, handling returns, and maintaining customer communication. Successful ecommerce shops pay careful attention to the
Customers want speed and efficiency, especially when shopping online. No matter what you sell, customers want purchases delivered intact and on time.Fulfillment is the process of getting products to customers. It can include sourcing products, storing and packaging orders, handling returns, and maintaining customer communication. Successful ecommerce shops pay careful attention to the fulfillment process and make sure they have enough product on hand to fulfill their orders, even during their busiest seasons.
How New Republic grew their ecommerce business with Amazon
“When we launched on Amazon, I had expectations that Amazon would be about 10% to 20% of our total business. Within the first six months, it was 50%,” says Dee. “It just exploded. And it really changed the way I thought about the future of our business.”
The team had some help from Amazon
Dee Murphy, co-founder of the fashion brand New Republic, built upon his success by bringing his brand to the Amazon store “When we launched on Amazon, I had expectations that Amazon would be about 10% to 20% of our total business. Within the first six months, it was 50%,” says Dee. “It just exploded. And it really changed the way I thought about the future of our business.”The team had some help from Amazon account managers , too. “I don’t think we would’ve gotten to this point this quickly if it wasn’t for our Amazon team,” adds Dee.
