The history of Prime Day

This Prime Day delivered the two biggest days ever for third-party sellers, nearly all of whom are small and medium-sized businesses. Sellers saw record-breaking sales, surpassing $3.5 billion in total across 19 countries. Prime members around the world saved over $1.4 billion during the event and got a jump start on their holiday shopping.
Prime Day 2020 highlights
- Independent third-party sellers—most of whom are small and medium-sized businesses—surpassed $3.5 billion in sales on Prime Day—a nearly 60% increase over Prime Day 2019, growing even more than Amazon’s retail business.
- Top-selling categories for third-party sellers include Bedding, Wireless Accessories, Nutrition & Wellness, Arts, Crafts & Sewing, and Health Care.
- Tens of millions of customers supported small businesses in the two-week lead-up to Prime Day, generating more than $900 million in sales for small and medium-sized businesses included in the Spend $10, Get $10 promotion.
- In the two weeks leading up to Prime Day, customers shopped from small businesses across all 50 U.S. states, with small businesses included in the promotion in Utah, California, and New Jersey seeing the biggest sales per capita.
After holding Prime Day in India in August, Amazon had aacross 19 additional countries on October 13-14, delivering big sales for small businesses and big savings for Prime members in the U.S., the UK, the UAE, Turkey, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Brazil, Belgium, Austria, and Australia. Amazon is on track to invest $18 billion this year to help small and medium-sized businesses succeed in its store, and designed this Prime Day to support small businesses even more—including funding a promotion that helped drive over $900 million in sales for small businesses in the two weeks leading up to Prime Day.This Prime Day delivered the two biggest days ever for third-party sellers, nearly all of whom are small and medium-sized businesses. Sellers saw record-breaking sales, surpassing $3.5 billion in total across 19 countries. Prime members around the world saved over $1.4 billion during the event and got a jump start on their holiday shopping.