iTunes – Music Identity Guidelines

The key to a great marketing campaign is clear and effective messaging. To make sure that your content is the star of your message, we’ve included some tips to keep in mind when you promote Apple Music.

7.1 Messaging

Use the approved messaging lines below when talking about the benefits of Apple Music within your own content.

Short sample message

Listen to over 90 million songs, online or off, totally ad-free.

Long sample message

Listen to over 90 million songs, ad-free with zero commercials. Plus get unlimited downloads to your library, and listen anywhere without Wi-Fi or using data. There’s no commitment, you can cancel anytime.

Sample message lines

• Listen to <artist/playlist> on Apple Music.
• New <song> from <artist> Now on Apple Music.
• New <album> as heard on Apple Music 1.
• Listen to the complete <artist> catalogue on Apple Music.

Use the words stream, listen, and playing rather than hear.

• Stream <song> and other great <artist> hits on Apple Music 1.
• Listen to the new <artist/album> on Apple Music.
• <Artist/Song> now playing on Apple Music.

7.2 Referring to Spatial Audio

Use the approved messaging lines below when talking about the benefits of Spatial Audio on Apple Music. The words Spatial Audio are always typeset with an uppercase S followed by lowercase letters, and uppercase A followed by lowercase letters. The words Spatial Audio should be localized.

Shorter Messaging
Spatial Audio on Apple Music.
Experience Dolby Atmos now.

Longer Messaging
Spatial Audio on Apple Music.
Experience Dolby Atmos at no extra cost.

Sample message lines

• Listen to <artist/album/single> in Spatial Audio with Dolby Atmos on Apple Music.
• New <song> from <artist> on Apple Music. Now available in Spatial Audio with Dolby Atmos.

7.3 Referring to iTunes

If you refer to iTunes in your communication, make sure you distinguish the offers.

Listen to <artist’s> new <song> on Apple Music or buy it on iTunes.

The word iTunes is always typeset with a lowercase i and an uppercase T followed by lowercase letters, even when it’s the first word in a sentence, paragraph, or title.

iTunes is always in English. Never translate the word iTunes, even when it is surrounded by copy or spoken communications in a language other than English.

7.4 Referring to Apple Music 1.

Always typeset Apple Music 1 with an uppercase A and an uppercase M followed by lowercase letters, then a letter space and the numeral 1.

• Correct:
• Apple Music 1

• Incorrect:
• Apple Music1
• Apple Music One
• apple music 1
• Apple Music 1 radio

Do not translate Apple Music 1. Always say the word one in Apple Music 1 in English even when spoken communications are in a language other than English.

7.5 Using Apple Music in Marketing Copy

Typesetting

Always typeset Apple Music as two words with an uppercase A and an uppercase M followed by lowercase letters.

• Correct
• Apple Music

• Incorrect
• AppleMusic
• APPLE MUSIC
• iMusic

Localization

Always use the name Apple Music in English, even when it appears within text in a language other than English. Do not translate the word Music within the name Apple Music. Do not transliterate Apple Music or Music, such as rendering it in katakana in Japanese. Do not translate Apple Music in spoken promotions such as radio advertising or voiceover scripts. Always say Apple Music in English, even when a promotion is being broadcast in a language other than English.

Language

Always say on Apple Music. Do not use from, at, or in.

• Correct
• Listen to new songs on Apple Music.
• Listen to playlists on Apple Music.

• Incorrect
• Listen to new songs in Apple Music.
• Listen to playlists from Apple Music.

Do not make Apple Music possessive. Do not say Apple Music’s. Modifiers such as playlists, tracks, or songs can be plural or possessive.

• Correct
• Apple Music playlists
• Apple Music tracks

Avoid redundancy when crafting a message.

• Correct
• Listen to music on Apple Music.

• Incorrect
• Listen to Apple Music music.
• Listen exclusively only on Apple Music.

When describing how to access Apple Music, you can refer to the Music app on iOS or to iTunes on OS X. You can also refer to the Music app on your iPhone or iTunes on your Mac. Do not refer to Apple Music as an app.

• Correct
• Access Apple Music in the Music app on your iPhone or in iTunes on your Mac.

• Incorrect
• Access the Apple Music app on your iPhone.

Do not use superlatives to describe Apple Music.

• Correct
• Listen to <Artist> playlist on Apple Music.

• Incorrect
• Listen to <Artist> playlist on the amazing new Apple Music.

Referring to Apple

Always use the complete name Apple Music. Don’t use Apple alone.

• Correct
• Listen to new tracks on Apple Music.

• Incorrect
• Listen to tracks from Apple.

Do not indicate any kind of sponsorship or endorsement by Apple. Do not imitate Apple communications. Do not use product images or headlines and copy from www.apple.com.

7.6 Using Apple Product Names

Follow these guidelines when using Apple product names. Your marketing message should focus on your content, not on Apple.

• Use Apple product names such as Apple Watch, iPhone, iPad, iPod touch, and Mac to indicate that your music or content can be enjoyed on these devices. Do not list Apple products that aren’t supported.
• Always use the correct Apple product names with proper capitalization: iPhone, iPad, and iPod touch. Don’t use variations such as touch or iTouch.
• The product names iPhone, iPad, and iPod are always typeset with a lowercase i and an uppercase P followed by lowercase letters, even when those names come first in a sentence, paragraph, or title. The word touch in iPod touch is always typeset with a lowercase t.
• Always use Apple product names such as Apple Watch, iPhone, and iPad in singular form. Never make Apple product names plural. Instead, use modifiers in plural form, such as Apple Watch collections or iPhone models.
• Do not translate Apple Watch, iPhone, iPad, iPod touch, or any other Apple trademark. Always set Apple trademarks in English, even when they appear in copy in a language other than English.
• Do not refer to Apple devices using generic terms such as smartphones or tablets. Use the specific Apple product names.
• Do not imply that your music is sponsored or endorsed by Apple.

You must attribute trademarks and use the correct credit line for every Apple trademark used in your communication. See Legal Requirements.

7.7 Other Platforms and Devices

Do not use the company or brand names of competing mobile or desktop devices. Instead, refer to the operating system.

• Correct
• Listen to the new album on Apple Music for iOS, macOS, and Android.

• Incorrect
• Listen to new workout playlists on your iPhone or <brand name of competitive product> anytime.

7.8 Graphics

Do not create graphics, illustrations, or logotypes to represent Apple Music. If Apple provides you with graphic assets or a layout template, do not alter the Apple Music identity graphics in any way. Use only the artwork provided by Apple.

Do not imitate Apple communications. Do not use copy, graphics, type, or layouts from www.apple.com. Your layout should reflect the look and feel of your brand.

Apple logo
In marketing headlines and copy, never replace the name Apple with the Apple logo. Spell out the full name Apple Music.

7.9 Contests and Sweepstakes

Apple doesn’t approve the use of Apple devices such as Apple Watch, iPhone, or iPad as prizes or rewards in contests and sweepstakes. Do not indicate that your contest or sweepstakes is sponsored or endorsed by Apple.

7.10 Legal Notifications

Provide appropriate credit attribution for Apple trademarks and use appropriate trademark symbols in your communications as described in Legal Requirements.