iTunes – Marketing on Podcasts

The key to a great marketing campaign is clear and effective messaging. Here are some tips to keep in mind when you promote your podcast:

5.2 Spelling and language

Always use the correct Apple product names with the correct capitalization as shown on the Apple Trademark List.

5.3 Creating Links to Apple Products

Instructions for creating links to podcasts on Apple Podcasts can be found under the Linking to Your Content section.

5.4 Definitions

• Apple Podcasts: The app that customers use to discover, stream, download, follow, subscribe to, and listen to podcasts. Also refers to the directory for podcasts. Apple Podcasts is available on iPhone, iPad, iPod touch, Apple TV, and HomePod, and via Apple CarPlay.
• Podcast: Refers to the content type.
• Episode: Refers to a single file within a Podcast.
• Channel: Refers to a grouping of shows.

5.5 Using Apple Podcasts in Marketing Copy

Typesetting

When using the name Podcasts or Apple Podcasts in headlines or copy, always typeset Apple Podcasts with an uppercase A and an uppercase P followed by lowercase letters. Apple Podcasts is set as two words. Apple Podcasts is plural.

If a headline is typeset all uppercase, the words Apple Podcasts within the headline can also be set all uppercase.

Localization

Always use the name Apple Podcasts in English, even when it appears within text in a language other than English. Do not translate the words Apple, Podcasts, or Apple Podcasts. Do not transliterate Apple Podcasts or Podcasts, such as rendering it in katakana in Japanese. Do not translate Apple Podcasts in spoken promotions such as radio advertising or voiceover scripts. Always say Apple, Podcasts, and Apple Podcasts in English, even when a promotion is being broadcast in a language other than English.

Language

Always say on Apple Podcasts. Do not use from, at, or in.

• Correct
• Listen to new episodes on Apple Podcasts.
• Incorrect
• Listen to new episodes in Apple Podcasts.

Do not make Apple Podcasts possessive. Do not say Apple Podcasts’. Modifiers such as episodes, shows, or channels can be plural or possessive.

• Correct
• Apple Podcasts episodes
• Apple Podcasts shows

Avoid redundancy when crafting a message.

• Correct
• Listen to episodes on Apple Podcasts.
• Incorrect
• Listen to Apple Podcasts podcasts.
• Listen exclusively only on Apple Podcasts.

When describing how to access Apple Podcasts, refer to Apple Podcasts or the Podcasts app from Apple on the first mention. In subsequent references, just Podcasts can be used.

• Correct
• Access Apple Podcasts in the Podcast app on your iPhone or on your Mac.
• Incorrect
• Access Podcasts on your iPhone.

Do not use superlatives to describe Apple Podcasts.

• Correct
• Listen to <Podcast Name> on Apple Podcasts.
• Incorrect
• Listen to <Podcast Name> on the amazing new Apple Podcasts.

Referring to Apple

Always use the complete name Apple Podcasts. Don’t use Apple alone.

• Correct
• Listen to new <Podcast Name> on Apple Podcasts.
• Incorrect
• Listen to <Podcast Show or Episode Name> from Apple.

Do not indicate any kind of sponsorship or endorsement by Apple. Do not imitate Apple communications. Do not use product images or headlines and copy from www.apple.com.

5.6 Using Apple Product Names

Follow these guidelines when using Apple product names. Your marketing message should focus on your content, not on Apple.

Use Apple product names such as Apple Watch, iPhone, iPad, iPod touch, CarPlay, HomePod, and Mac to indicate that your podcast or content can be enjoyed on these devices. Do not list Apple products that aren’t supported.

Always use the correct Apple product names with proper capitalization: iPhone, iPad, and iPod touch. Don’t use variations such as touch or iTouch.

The product names iPhone, iPad, and iPod are always typeset with a lowercase i and an uppercase P followed by lowercase letters, even when those names come first in a sentence, paragraph, or title. The word touch in iPod touch is always typeset with a lowercase t.

Always use Apple product names such as Apple Watch, iPhone, and iPad in singular form. Never make Apple product names plural. Instead, use modifiers in plural form, such as Apple Watch collections or iPhone models.

Do not translate Apple Watch, iPhone, iPad, iPod touch, or any other Apple trademark. Always set Apple trademarks in English, even when they appear in copy in a language other than English.

Do not refer to Apple devices using generic terms such as smartphones or tablets. Use the specific Apple product names.

Do not imply that your podcast is sponsored or endorsed by Apple.

You must attribute trademarks and use the correct credit line for every Apple trademark used in your communication. See the Apple Legal Requirements section.

5.7 Graphics

Do not create graphics, illustrations, or logotypes to represent Apple Podcasts. If Apple provides you with graphic assets or a layout template, do not alter the Apple Podcasts identity graphics in any way. Use only the artwork provided by Apple.

Do not imitate Apple communications. Do not use copy, graphics, type, or layouts from www.apple.com. Your layout should reflect the look and feel of your brand

Apple Logo

In marketing headlines and copy, never replace the name Apple with the Apple logo. Spell out the full name Apple Podcasts.

5.8 Legal Notifications

Provide appropriate credit attribution for Apple trademarks and use appropriate trademark symbols in your communications as described in the Apple Legal Requirements section.