Classic Logo Design Inspiration: American Express | DesignRush

American Express is the most popular credit card company in the world.

Twenty-two percent of all credit card transactions in the United States of America are processed on the American Express Network.

The 25th most valuable brand in the world is worth $18.3 billion. American Express helps consumers and businesses purchase what they need.

The words are encapsulated inside a blue square that fades from light sky blue (top left) to a darker sky blue (bottom right), as if the sun is shining down through the clouds and onto an enlightened object.

Luminescence.

From a psychological standpoint, blue symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.

And heaven is state of bliss.

Buying things make us happy — and suddenly an American Express card is a piece of heaven in your wallet. This is what great logos do.

They captivate the mind and inaugurate imagination, creating a card that helps customers achieve their dreams.

The blue color is radiant and appealing and inspires a feeling of optimism and a promising future.

A bold and centered all-caps company name is outlined with a thick white border to make the logo pop out of the blue square.

It delivers a visual punch that will leave even the most distracted eyes momentarily stunned.