BMW

This page only shows primary logo variants.

• Other

For other related logos and images, see:

RAPP Motorenwerke

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Designer: 

Unknown

Typography: 

Custom type

Launched: 

October 27, 1913

BMW was founded in 1913 as Rapp Motorenwerke GmbH, an aircraft engine manufacturer in Germany.[1]

BMW

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Designer: 

Unknown

Typography: 

ITC Jeepers Regular

Launched: 

March 7, 1916

In 1916, the company was renamed as Bayerische Motoren Werke AG and introduces its famous roundel, which combines the circular Rapp Motorenwerke logo and the colors of the flag of Bavaria.[2]

Designer: 

Unknown

Typography: 

Helvetica Extended Bold

Launched: 

1963

In 1963, the “BMW” lettering was changed to Helvetica Extended Bold, forming the basis of the current version of the logo.

Designer: 

Unknown

Typography: 

Helvetica Extended Bold

Launched: 

1997

This logo is still used on cars.[3]

Designer: 

Unknown

Typography: 

Helvetica Extended Bold

Launched: 

March 3, 2020

On March 3, 2020, BMW refreshes its logo with a modern two-dimensional design, resembling the 1963 logo. The black circle was removed, making the logo transparent, the borders and the wordmark are now gray, as well the font was slightly modified. This new style was also adopted by its sub-brands BMW M and BMW i. [4]

• Official website
• BMW at Wikipedia

References

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