American Express

This page only shows primary logo variants.

• Other

For other related logos and images, see:

1853–1974

SVG NEEDED

1974–present

1974–2018

Designer: 

Lippincott & Margulies

Typography: 

Custom

Launched: 

December 11, 1974

The original 1974 version is still used on newer infomercials for products.

2006–2018

A radial gradient effect was added to the logo in 2006, and it was recolored in a slightly different shade of blue.

It was still in use in some cards as of 2018.

2018–present

Designer: 

Pentagram
MCKL

Music Made Studio

Typography: 

Custom (logo)

Benton Sans and Guardian

Launched: 

April 9, 2018

On April 9, 2018, American Express unveiled a redesigned version of its 1974 logo, created by Pentagram. The radial gradient effect was pernamently removed from the logo and the color was changed again. There are subtle changes regarding the typeface, with the bottom of the second A in “AMERICAN” obscuring the C instead of connecting to it and the X detaching from the second E and the P. The “R” is also modified, as well as the “S”.

The icon was also changed. The “AMEX” text is now stacked, with “AM” on top of “EX” by two and put on the right side. Their new slogan is “Don’t do business/live life without it”.