Tips for Creating a Successful Amazon Listing

Your product imagery is one of the most important components of your Amazon listing. In fact, 63% of customers think product images are more important than product descriptions. This means your photo game needs to be on point.

Hire a Professional

One way to make sure your photos are top-notch is by hiring a professional Amazon product photographer. They’ll know how to set up and stage your product in a way that makes it appealing. They’ll also be able to touch up any defects or add imagery or text to any photo.

Use Good Lighting

This should be obvious, but make sure your photos are well lit. If there are dark shadows concealing parts of the product, customers might not be able to see what they’re ordering.

Make Sure You’re in High Resolution

Again, another obvious tip, but avoid quick cell phone snaps. We recommended using images at least 1,500 pixels wide. Even if you use images that are bigger than that, Amazon will automatically scale them down to size.

Include Different Angles

Just having a head-on shot of your product isn’t very helpful. Show your customers what it looks like from various angles and while in use. That way, they’ll be able to picture themselves using the product. Also, having an image that shows the scale of the product as well as an infographic that highlights its main features is incredibly useful.