The Story Of Amazon Black Friday & Cyber Monday 2023 – DataHawk

Online sales, curbside, and store pickup all surged as the event of a sale defined by the pandemic took shape. Black Friday 2020 was different.

While Black Friday still is the biggest day of the year for brick-and-mortar retailers in the United States, the rise of e-commerce has helped the concept of Black Friday discounts become a global phenomenon over the past decade. A majority of retailers started their online deals long before Black Friday. Amazon.com also rolled out discounts last month.

The holiday shopping season has been underway for quite some time now, starting from early November. Although the consumers were aware of the potentially delayed delivery this year, the period between Thanksgiving and Cyber ​​Monday (also known as the “Cyber ​​Five”) has seen impressive growth for many retailers in terms of sales.

Amazon offered more deals than ever before to start its holiday shopping season early this year. This commenced right after wrapping up its Prime Day sales event. The awaited Amazon Prime Day witnessed customers shopping earlier, attracted by the “deep discount and deals” that Amazon dropped in mid-October. The delayed Prime Day event definitely helped to downplay the overall importance of Black Friday and Cyber Monday in the holiday shopping season. Check out this article for Black Friday Cyber Monday 2021 Insights.