The Advantage Of Sani Compare With Other Competitor Is They Always Take The – BPMN6023 | Course Hero
TEAM INFINITY / SANI EXPRESS SDN BHD
wait the customer. If the customer does not take a Sani bus, Sani Express
will help the customer to sell the ticket to other person.
To maintain their image, Sani Express will never to give their
customer to another bus transportation company if the trip is has only one
customer. In this situation, Sani will continue the trip because Sani believe
that they will get the customer when the bus back to Shahab Perdana. Or
Sani will change the schedule of trip. For example, if the trip starts at 1 pm
so Sani will change to trip at 2 pm. It is because based on experience, Sani
transfer their customer to their company but the customer does not reach
to their destination. Compare with their competitors like Mara Liner while
they not continue their trip if the customer is only one.
Other advantage is condition of buses. The Bus of Sani is very
comfortable and their space is also wide. Compare with their competitor
like Transnasional while their space somewhat is narrow. The buses also
have the best security system while the buses have a seat belt to make sure
the safety of the customer. Only Sani offer the buses with seat belt to their
customer. Sani also use a new technology in their bus. For example, Sani
use automatic change the gear, anti-lock braking system and so on.
5.1.3
Marketing – promotion
The strength of Sani Express not only in customer service but they have
other strength to maintain their business. The promotion is also help Sani
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