Taipei American School | Success Story | Finalsite

The Results – Communications that engage and inform the school community

In less than one school year, TAS had secured the support of its large leadership and admin teams and worked hard to ensure that its international parent base was properly prepared for the changes. 

“They were diligent and thorough, but most importantly, they made sure that they consulted with different stakeholders throughout the process,” Tigchelaar said. “It was refreshing to work with a school that was truly committed to putting the time in and getting this right.” 

Indeed, TAS had set themselves up for success and implemented a new approach to parent communication, including

• A revamped thought-leadership series for their head of school – Holiday Headlines
• A  new weekly school digest for parents – The Parent Post
• A newly organized and designed 60+ page online portal – The Parent Zone

Having successfully implemented their new approach, the team sees this as just the start. As Dr. Kathy Limmer, Assistant Head of School for Advancement explained, “We will continue to engage with our community to check on the progress we have made and make any necessary tweaks and adjustments based on their feedback, but we are extremely pleased with how things have gone so far.” 

As the new school year approaches the team has now turned their attention to several other large initiatives on the horizon — a branding research project to help them redefine messaging and develop a fresh new visual identity, and a new Best-in-Class website.  After the past year’s experience, Limmer and Kundell needed no convincing that continuing to partner with Finalsite’s Advantage team would be a key element in setting them up for future success.

The Advantage service is designed to help schools develop — and implement — a clear vision for their online presence, so they are able to get the most out of their redesign project and launch an outstanding website they can be genuinely proud of.   

“A website redesign for a school as large and complex as TAS is a major undertaking,” Tigchelaar explained. “Their current site has an outdated design and too much content (386 pages!) so there’s a lot to be done. As any school that’s done one before knows, a website redesign can feel as overwhelming as it is fun and exciting, so I’m really pleased to be able to support the TAS  team and navigate this process together,” Tigchelaar added. “I’m looking forward to sharing the results in another case study when the new site launches!”