THACO launches Full Dealership BMW Sala-HCMC

In order to provide a highly-integrated, high-end, andpremium showroom for BMW and its owned brands, THACO has designed and created”Full Dealership BMW Sala-HCMC”. This is the first-ever typical BMW showroom in the chainwhich will be developed across the country by THACO in the coming time.

In July 2019, THACO put into operation 4 more showrooms atcity centres in HCMC, Hanoi, and Da Nang. At the same time, the group plans to operate 8 more newshowrooms in 2020, totalling 15 BMW showrooms in Vietnam by the end of thisyear.

Also at the event, THACO introduced 4 new BMW models – theX5, X3, X4, and X7.

Specifically, the 7-seat X5 boasts appealing design,stresses on its vigor and strength on the roads, tinted with the touch ofluxury.

The all-new BMW X3 releases 3 versions especially forVietnam’s market. This model is the symbol of renovation for mid-size luxurycrossover SUVs with advanced technologies and BMW xDrive all-wheel drivesystem. Meanwhile, the X4 stands out with sleek and impressive exterior design.

Notably, the BMW X7 – the first-ever full-size BMW SUV for”The President – Charismatic Leadership” is the combination betweenpioneering technologies and the most extravagant features of BMW.

This is a 7-seat full-size SUV which embeds BMW’s vision andcreativity to produce sportiness, aesthetics, and good impression.

The traditional and modern elements are amazingly twinned toeffectively communicate the BMW message in its full-size SUVs, meeting thedemands of perfection, increasing BMW’s charm.

Unquestionably, this is the flagship model among thewell-esteemed BMW X lineup.

Firstly released in March, 2019, its right timing in Vietnamalong with the full lineup from X1-X7 – “The X Range” demonstratedhuge efforts from THACO and BMW in fulfilling customer demands.

THACO Chairman noted, hoping to provide the best customerexperiences, the Vietnam automaker also focuses on the vehicle services. 

The showroom’s service workshop was built as per BMW higheststandards. It is managed under the 4.0 workshop management model and utilizesadvanced specialized equipment in order to ensure quickest vehicle care andrepair.

In addition, the showroom also owns experienced serviceconsultants and technicians who have been certified by BMW experts.

This is the service promise that only THACO can assure.

Besides, THACO also focuses on customer service programs asService Mobile/Service Clininc based on its nationwide dealerships which cangive customers their peace of mind that their BMW models are well taken care ofno matter where they’ll be.

The opening of Full Dealership BMW would be the beginning ofthe new era of BMW in Vietnam, in which THACO sets the determination to embraceBMW’s Customer Centricity and its Delivering values to customers via itsshowroom network, especially specialized high-grade services handled bydedicated staff, providing best possible customer experiences.

At the event, Mr Christopher Wehner, CEO of BMW Asia Groupshared, “Vietnam is reported to have a fast-growing market and a dynamiceconomy.

Therefore, we are pleased to become partner with THACO – aVietnam’s well-established and well-trusted automaker over the years.

We believe that this cooperation would reinforce BMWidentity in Vietnam, and this newly-born showroom would be the joy giver tocustomers and BMW enthusiasts.