Sell Online with Amazon UK – Become an Amazon Seller Today

Before you start

Choose a selling plan

With the Individual plan, you’ll pay 75p every time you sell an item. The Professional plan costs £25 per month, no matter how many items you sell. For both plans, Amazon also collects a referral fee on each sale, which is a percentage of the total transaction and varies by product category. Visit our pricing page for a summary of selling fees.

Consider your selling strategy

Resellers find popular products that already exist and offer them in Amazon’s stores.

Brand owners manufacture their own products—or source goods to sell under a private label—to offer shoppers unique selection.

Lots of sellers do both. You can choose whichever method works for your goals.

Learn how to build a brand on Amazon

Learn from the most successful sellers

For new Amazon sellers, the first 90 days are especially critical for establishing the right practices to accelerate performance beyond launch. Amazon data scientists refer to the use of five selling programs—Brand Registry, Fulfillment by Amazon, A+ Content, Automated Pricing, and Advertising—within those 90 days as Perfect Launch. New sellers taking these five steps within that critical timeframe can generate sales more quickly, and many of the most successful sellers already have.

Learn more about Perfect Launch

Understand your audience

Over 50% of all products orders are sold by our third-party selling partners.
Becoming a Seller on Amazon enables your business to target business customers (B2B) and individual consumers (B2C) from the beginning of your seller journey. When you add listings, they will automatically be available to both groups, enabling you to maximize the potential of a single seller account.

B2C customers

• Hundreds of millions of worldwide active customer accounts
• 200 million worldwide Prime members
• Millions of products delivered in 200+ countries and territories

B2B customers

• Millions of registered business costumers ranging from small businesses to large enterprises (Over 50% of FTSE 100 companies are UK business customers).
• On average, B2B customers return products less frequently.
• Use B2B tools helping you make the most out of your growth potential with business customers.
• Learn about needs of B2B customers using in- demand selection recommendations.

Create an Amazon seller account

You can use your customer account to start selling, or you can create a new Amazon seller account with your business email. Before you sign up, make sure you’re ready with the following:

• Business email address or Amazon customer account
• Chargeable credit card (International credit cards are also accepted)
• Valid passport or national ID (Identity verification protects sellers and customers)
• Company registration details (with VAT number if possible)
• Phone number
• A bank account where Amazon can send you proceeds from your sales

Create your Amazon seller account

Amazon jargon:

Seller Central

Seller Central is the website where sellers log in to monitor their Amazon sales activity. You can manage inventory, update pricing, communicate with buyers, review account health, contact selling partner support, and add new products.

Go mobile

Use the Amazon Seller app to track sales, fulfil orders, find products to sell, respond to customer questions, capture and edit professional-quality product photos, and create listings—all from your phone.

Understanding your VAT requirements

Depending on the nature of your business, you will be required to register for a VAT number in a European country as per the regulations. This depends on multiple factors, some of which are place of business establishment, fulfilment model, and your annual sales. Having awareness of various VAT requirements, and knowing how to comply with them, will contribute to a frictionless selling experience on Amazon.

Learn more in our VAT Knowledge Centre

Adding your products

Product listing details

To start selling a product on Amazon, you’ll create a product listing in Seller Central ( or via API ). A product listing includes:

• A product identifier, such as GTIN, UPC, ISBN, or EAN to specify the exact item you’re selling. You can get a UPC code directly from GS1, or request an exemption.
• A SKU, which is a product ID you create to track your own inventory
• Offer details, including price, product condition, available quantity, and shipping options
• Product details like name, brand, category, description, and images
• Keywords and search terms to help buyers find your product

If another seller already offer the same product, you’ll match an existing listing (which means some details will already be in place, like the product identifier). If you’re the first seller to offer a product, you’ll create a new listing.

Amazon jargon:

ASIN

Every product offered for sale on Amazon gets an automatically generated ASIN (Amazon Standard Identification Number), which is different from a GTIN or SKU. Multiple sellers may offer the same ASIN.

The product detail page

Your offer details will be displayed on a “product detail page.” If you’ve ever shopped on Amazon.com, you’ve seen one. Product detail pages are where customers find all of the relevant information about a particular item.

When multiple sellers offer the same product, Amazon combines data from those various offers on a single detail page. Sellers who offer the product can contribute detail page information—or request detail page reviews if the information displayed is incorrect.

If you sell your products under a registered trademark, consider enrolling in Amazon Brand Registry, a free service that gives you increased control over product detail pages that use your brand name.

Learn about Brand Registry

1.

Title

200 characters max, capitalize the first letter of every word

2.

Images

500 x 500 or 1 000 x 1 000 pixels to increase listing quality

3.

Variations

Such as different colours, scents, or sizes

4.

Bullet points

Short, descriptive sentences highlighting key features and benefits

5.

Featured offer (“Buy Box”)

The featured offer on a detail page. Customers can add to their cart or “Buy Now”

6.

Other offers

The same product sold by multiple sellers offering a different price, shipping options, etc.

7.

Description

Keywords improve the chances that people will find your listing

Amazon jargon:

Featured Offer

If more than one seller offers a product, they may compete for the Featured Offer , the most visible offers on the product detail page. Sellers must meet performance-based requirements to be eligible for Featured Offer placement.

Watch a Video

Attracting customers

Once your products go live in Amazon’s stores, there are a number of things you can do to attract customers. The Amazon Flywheel describes our method for driving growth.

Below are some ways to consider using “Amazon Flywheel” principles to generate momentum for your business.

CUSTOMER EXPERIENCE

Provide fast shipping

Customers often shop for products with the Amazon Prime badge, which you can get by using Fulfilment by Amazon (FBA) to ship products from one of our fulfilment centres.

Explore all shipping options

Sell and ship across Europe

With just one account you can reach customers, manage your listings and inventory all across Europe, within five European Stores (Amazon.co.uk, Amazon.fr, Amazon.de, Amazon.it and Amazon.es). To help you stay informed of changes related to Brexit, please visit our Prepare your Amazon Business for Brexit help page (login required)

TRAFFIC

Advertise your offers

Help improve visibility of individual products and boost brand awareness by advertising in search results and on product pages. Running a deal or a coupon is another way to promote your products.

Learn about advertising

PRICING

Set competitive prices

Many customers shop for the best price. Seller Central tools like automated repricing and bulk pricing for Amazon Business customers can help you stay competitive.

More ideas to increase sales

After your first sale

The moment you’re selling on Amazon is the moment you can start growing. We have tools in place to help you take things to the next level and then some.

Get customer reviews

Customer product reviews benefit customers and sellers. Make sure you’re familiar with the right and wrong ways to get more product reviews and avoid policy violations.

Get the guidelines

Sellers Read Reviews

The great thing about Amazon is, its giving you live real-time feedback in terms of how the product is being perceived and how you as a seller are performing.

Ramin Golzari

Managing Director, Highlander Outdoor

Grow your business

Selling in Amazon stores enables you to build a worldwide company from your laptop. Advertising, promotions, and global selling are just a few ways to expand.

Explore growth opportunities

Stay successful

We set a high bar for Amazon sellers because we want to provide a seamless, trustworthy, delightful shopping experience for customers.

Download the Seller Best Practices guide