Recommended Retail Price – thoughts, please
This on the Amazon updates:
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Starting from October 8, 2018, Amazon.co.uk, Amazon.de, Amazon.it and Amazon.es, will begin to update its product detail pages to show customers a product’s current offer, along with the Recommended Retail Price (RRP) set by the manufacturer or its authorised resellers for that marketplace, when applicable. With this change, prices formerly shown as ‘Sale’ will display as ‘Price’. If you use the ‘Sale Price’ when listing a product on Amazon, there will no longer be a separate field or display for pre-discounted prices after this change. For this, no action is required from your side.
If you wish to show customers a reference price on your products, you might be interested in the Recommended Retail Price (RRP) or Lightning Deals. The RRP field is now available in Manage your Inventory, the inventory upload file in Seller Central, or via feeds. To find out more, see Amazon Policy on Reference Prices and Lightning Deals.