Market Research for Business Decisions: Nghiên cứu thị trường cho quyết định kinh doanh

Huyen has +13 years of experience in Qualitative Research from Nielsen and Kantar Millward Brown Vietnam. Currently, she manages her own business called The Phoenix Research Consultancy, specialized in full research consultancy services to guide brands in growing effectively and sustainably.

Huyen’s experience ranges across different types of research including Exploratory, U&A, Communication, Shopper, etc. for international organizations as well as local giants of a wide variety of industries from FMCGs to Finance, Durable, Social Research.

Her analytical skill, listening and interviewing skills have enabled her to compose quality correspondence, diagnose problems and devise viable solutions for multiple clients.

Her business issue-oriented and big picture approaches, strategic consultative skills, coupled with a passionate sense of commitment to grow the client & business enable Huyen to win and secure trust and appreciation from even the most research savvy buyers.