History of Amazon | Overview, Founding & Timeline | Study.com

Amazon Overview

Amazon is one of the largest retailers in the world. Its products and services have changed the way people shop and consume goods. Regarding revenue, Amazon is at the top with Walmart and Costco. Under the leadership of Amazon’s founder Jeff Bezos, the company has grown tremendously. It started with selling books online and has expanded to various new industries, including cloud technology, digital media, and artificial intelligence.

Amazon is known for its e-commerce platform as one of the most popular in the world, with millions of products available and ready to ship, with fast and reliable shipping options. In the digital media industry, it has become a major player with its Amazon Prime Video and Music services that can compete with established players, such as Netflix for videos and Spotify for music. It has also set the standard for online shopping and customer service.

The following are some of Amazon’s products and services that have placed it as one of the top world leaders in retail:

  • E-commerce: Amazon’s core marketplace includes electronics, furniture, clothing, books, and groceries.
  • Amazon Prime: Amazon’s subscription-based service offers free shipping and access to streaming media (music, movies, TV shows).
  • Amazon Web Services (AWS): Amazon’s cloud computing platform provides services such as computing, storage, and databases to businesses and organizations.
  • Amazon Advertising: A platform for businesses to advertise their products.
  • Amazon Fresh: A grocery delivery service that allows customers to order fresh produce, meat, and other items and deliver them to their doorstep.
  • Amazon Music: A music streaming service with access to millions of songs and playlists.
  • Amazon Kindle: Amazon’s product line of e-readers and tablets allows customers to read books, magazines, and newspapers electronically.
  • Amazon Studios: A film and television company of Amazon that produces original shows and movie content for Amazon Prime Video.
  • Amazon Pharmacy: A service that allows customers to purchase prescription medicines online and have them delivered to the customer’s address.

History of Amazon

The history of Amazon is rich with lessons for business learners and entrepreneurs. The following is a brief timeline that highlights the achievements that Amazon was able to accomplish over its 26 years of operations:

1994
Jeff Bezos founded Amazon and started an online book store named Cadabra.

1995
Amazon launches its website and starts selling online.

1997
Amazon goes public with an initial public offering (IPO) of $18 per share.

1998
Amazon starts its expansion to music and DVDs.

2000
Amazon launches Marketplace, a platform for third-party sellers to sell their products on Amazon.

2002
Amazon launches Amazon Web Services (AWS).

2005
Amazon launches Amazon Prime.

2007
Amazon releases the first Kindle e-reader.

2011
Amazon acquires LoveFilm, a European movie rental service, and launches Amazon Studios, its film and television production company.

2015
Amazon surpasses Walmart as the most valuable retailer in the United States.

2017
Amazon acquires Whole Foods Market, a grocery store chain.

2020
Amazon’s revenue surpasses $386 billion, and Jeff Bezos announces he will step down as CEO.

2021
Jeff Bezos steps down as CEO and is succeeded by Andy Jassy.

When was Amazon Founded?

Amazon was founded on July 5, 1994, by Jeff Bezos in his garage in Seattle, Washington. Jeff graduated from Princeton University in 1986 and quit as vice-president of the major Wall Street firm DE Shaw and Co. in 1994 to start the online bookstore company he named Cadabra. He started with a small inventory of books and began selling through his website.

The original concept for Amazon was an online bookstore offering a wide selection of books that could be ordered easily and delivered quickly. Bezos chose books because of their universal appeal and the vast amount of information that could be stored in a digital format. He believed that offering an online bookstore would offer a wider selection of books than traditional bookstores. Jeff Bezos changed the company’s name to Amazon a few months later.

When Did Amazon Start Becoming Popular?

In 1995, Amazon launched its website and started selling books online. The company quickly gained popularity. In the following years, Amazon revolutionized e-commerce in several ways. First and foremost is its customer-centric approach. Amazon provides a seamless and convenient shopping experience for customers. The company’s website was designed to make it easy for customers to find products, read reviews, and make purchases. Secondly, a wide range of products, from books to electronics to clothing. These, together with the competitive pricing of Amazon, cater to budget-conscious shoppers. Fourth, Amazon introduced user reviews which allowed customers to share their experiences and help buyers make smart purchase decisions. Fifth, the innovative personalized recommendations, where Amazon used customer data and advanced technology to provide personalized product recommendations, was a genius move. Last but not least, one competitive edge of Amazon is its fast and reliable shipping. Amazon introduced Amazon Prime in 2005, offering customers fast, reliable shipping and delivery with a bonus advantage of free returns.

Amazon Today

Amazon today is regarded as a multinational technology company and one of the world’s largest and most successful organizations. Although e-commerce is its main business, it has diversified into other areas, such as cloud computing, digital media, and fast-growing artificial intelligence technology. Amazon Web Services (AWS) was launched in 2002 as a cloud computing platform that offers storage, computing, and analytics services. In the digital media sector, Amazon launched Amazon Prime Video, Amazon Music, and Kindle e-books. The fast-growing artificial intelligence technology is also a part of Amazon, with its Alexa. This voice-activated digital assistant has been used to control smart home devices, play music, and answer questions.

Jeff Bezos stepped down as Amazon’s CEO in 2021, but he is still very much involved with Amazon as its Executive Chairman. He is now more focused on new initiatives and projects within the company. To this day, under the new leadership of Andy Jassy, the Amazon company is continuously growing and expanding. The company thrived throughout the pandemic in the 2020s and has found ways to serve its consumers with the same reliability and dependability. Its latest acquisition in 2022 is MGM productions.

Lesson Summary

Amazon was founded in 1994 by Jeff Bezos as an online bookstore. At the start, the company was called Cadabra, later named Amazon. In 1995 the company started selling online by launching its website. The company quickly gained popularity, and in just a few years, it expanded its product offerings to include music, movies, and other products. In the e-commerce industry, Amazon also introduced customer reviews, personalized recommendations, free shipping, and returns on certain orders. It also diversified the industries it joined, emerging as one of the most successful companies worldwide. It became a leader in various products and services, including e-commerce, cloud computing, and digital streaming.

Amazon continuously improves and expands its business. In addition to the e-commerce business, Amazon has diversified to include cloud computing, digital media, and artificial intelligence. Amazon Web Services (AWS) is Amazon’s cloud computing platform that offers storage, computing, and analytics. In digital media services, Amazon launched Amazon Prime Video, Amazon Music, and Kindle e-books. In recent years, Amazon invested heavily in artificial intelligence technology. It developed Alexa, a voice-activated digital assistant that helps control smart home appliances, play music, and answer questions. Amazon is continuously innovating and expanding and is the epitome of what a successful business should be.