From Fruit to Fame: The Evolution of the Apple Logo​ – Tailor Brands

Apple is one of the most successful companies on the planet, with more money than multiple countries combined. The brand is so powerful that the mere mention of its name causes fans to open their wallets.

But it wasn’t always this way.

For years, Apple struggled to survive the cutthroat industry of computing. At one point, they were thought to be doomed until Steve Jobs made a miraculous return and revamped the company.

A massive part of their success lies in their incredible branding—starting with their logo.

In this post, we’ll look at how Apple’s logo transformed throughout the years into one of the world’s most iconic symbols.

But first…