Cafe Amazon

PTT Oil and Retail Business Plc. (OR), Thailand’s leading fuel retailer and retail business operator, is currently ramping up its efforts to globally expand its in-house Café Amazon coffee chain with new outlet opening spanning across Asia and the Middle East. Café Amazon is OR’s crown jewel for driving the company’s new business direction “Retailing Beyond Fuel”. Under the five-year growth plan starting 2021, Café Amazon expected to achieve a total international stores count of more than 1,000 that will drive total system store sales to reach around USD1,000 million in 2025. Since 2002 Café Amazon was initially developed as an in-house coffee chain for PTT Station, OR’s retail fuel service stations. Entering its 20 years of establishment, the coffee chain has already been the largest franchise network in Southeast Asia and become the world’s sixth largest coffee chain by number of outlets. According to Euromonitor, Café Amazon was ranked among the world’s top 12 specialist coffee and tea shop brands as of 2019 in terms of revenue. By December 22, Café Amazon has 3,875 outlets in Thailand, as well as 381 outlets across 10 markets in Asia including Cambodia, Laos, thePhilippines, Oman, Myanmar, Vietnam, China, Singapore, Malaysia, and Japan. Café Amazon proclaimed its franchising outlets as the destination where people can meet, relax and enjoy its unique high-quality coffee with variety of drinks and snacks at everyday price. In a closer look, fast-growing success story of Café Amazon lies far beneath the surface of its aromatic signature coffee blend and relaxing ambiance as suggested by the slogan “Taste of Nature”. Under OR’s “Retailing Beyond Fuel” business direction, Café Amazon franchising will continue to be a significant non-oil revenue generation channel. The coffee house chain has been a key driver to promote inclusive growth by capitalizing the new opportunities with business partners on the model of granting master franchise rights to established F&B operators in the global markets. With master franchisee program uniquely designed to ensure setup for success, Café Amazon provides partners extensive training from experts, strong R&D capabilities for localizing coffee and drink menu, support on marketing and IT system with data analytics, as well as on-the-ground staff coaching and troubleshoot issues. Café Amazon also set up an expert team to provide investment details, advise and support prospective master franchisees. Café Amazon has been widely favored by its “green oasis ambiance” and the unique and rich taste of coffee that win the heart of millions of customers. The coffee chain inherits OR’s true business purpose of deeply committed to creating inclusive growth with members of the public and all stakeholders. The unique business model aimed at creating lasting impact on people and planet is a universal language not only widely embraced by people across Thailand, but also with proven track record in Cambodia, Laos and the Philippines after Café Amazon has ventured into these markets over a decade ago.