Bud Light replacement? American Dad’s Ultra Right 100% Woke Free American Beer is apparently a real brand now
The Bud Light boycott is apparently still a thing for some after its partnership with trans influencer Dylan Mulvaney because there are still folks on social media swearing off the beer.
But some of them are also finding it pretty, darned tricky to find a replacement because Bud Light is owned by Anheuser-Busch, which has an extensive catalog of beer brands.
Enter Seth Weathers.
Weathers has apparently identified this as an opportunity and he is going after it. Because, Weathers, who has 30,000 followers on Twitter and describes himself as being “On a mission to help conservatives unlearn the Gov lies about food, lose weight, & get in shape,” is bringing a beer to the market, and he is using just about every adjective there is that might appeal to the new anti-Bud Light crowd to get it sold.
That is right, if you hop onto Ultrarightbeer.com, you can order yourself a six-pack of American Dad’s Ultra Right 100% Woke Free American Beer.
No idea how this stuff might taste, but it might have the longest name in the beer game. In fact, there are more words in the name than there are ingredients, — water, hops, barley and yeast — in the beer, according to the site.
“Conservatives will no longer complain about big corporations, who use our money, to indoctrinate our children with their woke garbage,” a quote attributed to Weathers on the site reads. “We’ll dump them.”
There is a commercial, too.
It starts with Seth standing outside of a women’s bathroom and saying, “America has been drinking beer from a company that doesn’t even know which restroom to use.”
Then he drops that long, adjective-laden name, before popping open a can.
“As conservatives, we are constantly getting hit in the face, left and right, by the woke mind virus,” Weathers says while catching a baseball with a glove for some reason. “But the last place we want it is in our beer.”
Weathers then tosses the baseball away, before teeing up a Bud Light, and absolutely blasting it with a wooden bat.
Look, the throwing form wasn’t the best, but he took a solid cut and really connected.
More than 600,000 people have viewed the commercial, which went up Wednesday, on Twitter, thus far. So, it did what it was supposed to do and created a social media stir.
Former NBA player turned media personality Rex Chapman retweeted the video and found it hilarious in a not-so-good way for Weathers.
“This is not a bit,” Chapman assured his followers. “It’s real.”
He followed by posting a screen shot of Weathers throwing the baseball and wrote, “Hilarious. The gift that keeps on giving.”
There were plenty of folks who, like Chapman, seemed to find it to be, well … a bit of a joke.
But there was plenty of support for Weathers, too.
“Genius marketing and timing a product launch perfectly right here,” a follower responded to Weathers’ tweet of the commercial.
“Where can I buy some?” another person responded. “Take my money!!”
Chances are, if you have made it this far, you are probably thinking about giving Weathers your money, too, and filling up the cooler with American Dad’s Ultra Light 100% Woke Free American Beer.
If so, there are some things you should know before ordering.
First, according to its site, the beer ships on May 11, so you will have to wait a bit for that cold one. Considering attention spans in 2023, and the real issues the country faces, it is almost a certainty that the boycott will be long forgotten by then. Maybe not, though.
Second, it’s an ale. Weathers clarified that in a follow-up tweet. Not sure that matters to folks who had the palate dialed to “Bud Light” prior to this whole boycott thing but just in case.
And, finally, if you are thinking of making the switch … it’s going to cost you. The company’s site says it ships to 42 states, and Pennsylvania is one of them, so you are in luck there. But the cost of a six-pack is $19.99 and that is before shipping. Toss in the shipping, and you are going to be paying a little more than $33 for a six-pack to be delivered to Harrisburg.
Weathers might have crushed that Bud Light can, and the initial social media splash for him Wednesday looks like a home run, but that price-point for a sixer with an ABV of 4% feels like it is probably going to be a swing and miss in the end.
Guess we will find out when the stuff starts rolling off the line in May.