Black is Beautiful: The Emergence of Black Culture and Identity in the 60s and 70s

The phrase “black is beautiful” referred to a broad embrace of black culture and identity. It called for an appreciation of the black past as a worthy legacy, and it inspired cultural pride in contemporary black achievements.

In its philosophy, “Black is beautiful” focused also on emotional and psychological well-being. The movement affirmed natural hairstyles like the “Afro” and the variety of skin colors, hair textures, and physical characteristics found in the African American community.

Pride and Power
Black Americans donned styles connected to African heritage. Using a grooming tool like an Afro pick customized with a black fist was a way to proudly assert political and cultural allegiance to the Black Power movement.