BMW Logo: Meaning, Evolution, PNG, Transparent Logo

BMW Logo Evolution

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  1913

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  1917

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  1933

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  1953

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  1963

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  1997

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  2020-Present

What is the Meaning Behind the BMW Logo?

The BMW logo was first introduced in 1917, and it has undergone several changes over the years. However, the blue and white colors have remained a constant feature of the logo.

For many years, there was a popular myth that the blue and white colors of the BMW logo were meant to represent a spinning propeller, in honor of the company’s origins as an aircraft engine manufacturer. However, this is not entirely accurate.

For BMW, the blue and white colors of the BMW logo symbolized the Bavarian flag colors and represented the company’s origin in Bavaria, Germany.

Flag of Bavaria (lozengy)There are officially two flags of Bavaria: the striped type, and the lozenge type, both of which are white and blue.

It’s worth noting that the quarters of the inner circle on the BMW logo display the state colors of the State of Bavaria – white and blue. But they are in the inverse order (at least as far as heraldic rules are concerned, where you read clockwise from the top left).

The reason for this inverse order of blue and white in the BMW logo was the local trademark law at the time, which forbade the use of state coats of arms or other symbols of sovereignty on commercial logos.

The Origin of the BMW Logo

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