At Google, a Place to Work and Play – The New York Times
Allison Mooney, 32, joined Google two years ago from the advertising giant Omnicom Group, and the difference is “night and day,” she said. “I came here from the New York agency model, where you work constantly, 24/7. You answer every e-mail, nights and weekends. Here, you don’t have to show you’re working, or act like you’re working. The culture here is to shut down on weekends. People have a life.”
And the perks, she added, are “amazing.” In the course of our brief conversation, she mentioned subsidized massages (with massage rooms on nearly every floor); free once-a-week eyebrow shaping; free yoga and Pilates classes; a course she took called “Unwind: the art and science of stress management”; a course in advanced negotiation taught by a Wharton professor; a health consultation and follow-up with a personal health counselor; an author series and an appearance by the novelist Toni Morrison; and a live interview of Justin Bieber by Jimmy Fallon in the Google office.
This in addition to a full array of more traditional employee benefits. Curiously, there’s some exercise equipment but no fitness center (Google’s headquarters in Mountain View, Calif. has multiple state-of-the-art fitness centers) because Manhattan employees said they preferred joining health clubs to exercising with colleagues. (Google subsidizes the gym memberships.) And there’s no open bar, although alcohol is served at T.G.I.F. parties (now held on Thursdays), one of which featured a dating game.
After my visit, I spoke to Teresa Amabile, a business administration professor at Harvard Business School and co-author of “The Progress Principle,” about creativity at work, and told her I had just been to Google. “Isn’t it fantastic?” she said. Some of her former students work there, and “they feel very, very fortunate to be there,” she said. As to the broader relationship between the workplace and creativity, “there’s some evidence that great physical space enhances creativity,” she said. “The theory is that open spaces that are fun, where people want to be, facilitate idea exchange. I’ve watched people interact at Google and you see a cross-fertilization of ideas.” That said, she added, “there isn’t a lot of research to support this. And none of this matters unless people feel they have meaningful work and are making progress at it. In over 30 years of research, I’ve found that people do their most creative work when they’re motivated by the work itself.”
Ben Waber, who has a Ph.D. from M.I.T. and is the author of “People Analytics,” is, at 29, the median age of Google employees. His company, Sociometric Solutions in Boston, uses data to assess workplace interactions. “Google has really been out front in this field,” he said. “They’ve looked at the data to see how people are collaborating. Physical space is the biggest lever to encourage collaboration. And the data are clear that the biggest driver of performance in complex industries like software is serendipitous interaction. For this to happen, you also need to shape a community. That means if you’re stressed, there’s someone to help, to take up the slack. If you’re surrounded by friends, you’re happier, you’re more loyal, you’re more productive. Google looks at this holistically. It’s the antithesis of the old factory model, where people were just cogs in a machine.”
