Apple announces ‘One More Thing’ event for November 10th

Apple has announced a “One More Thing” event for November 10th, which will presumably see the company announce its first Arm-based Macs that run on Apple Silicon chips instead of the Intel processors the company has used since 2005.

The language here is particularly notable: the “One More Thing” phrase has long been used by Apple — particularly by former CEO Steve Jobs — in keynotes for significant product announcements. The last time Apple used the phrase was for the announcement of the iPhone X in 2017.

Even the augmented reality teaser that Apple has been recently including in its event invitations seems to point to a Mac, showing an animated Apple logo rising up towards the viewer just like it would when opening the lid of one of the company’s laptops.

Apple announced plans to switch over from Intel processors to its own Apple Silicon CPUs back in June at WWDC, promising that the first computers using the Arm-based chips would be out later in 2020. The company says it’s making the change for similar reasons as its switch to Intel chips in 2005: Apple says it can get better performance with lower power consumption from its own Arm-based efforts than it can with Intel’s processors.

While Apple is rumored to start off with a MacBook of some sort for its initial Arm computer, the company’s ambitions are for its entire product lineup — from laptops all the way to desktops — to use Apple chips at some point down the line.

Along with new Macs, it’s also likely that the event will see the launch of macOS 11 Big Sur, which was also announced at WWDC and has been in beta for months.

Update November 2nd, 3:40pm: Added additional information on Apple’s augmented reality teaser.