Apple Events 2023: Everything you need to know about the next keynote

Apple doesn’t often participate in big industry-wide events such as CES or E3. The most valuable company in the world holds its own events, thank you very much. Several times a year, Apple invites the press and industry professionals to Appel Park to hear all about its latest products and services. Apple calls these “events,” and streams them live online to millions of watchers.

In 2022, there were three such events: A spring event on March 8, WWDC on June 6, and the iPhone 14 launch on September 7. An additional event was expected in October or November but never materialized. In 2023, we expect at least three Apple events and possibly four—one of which might be the debut of a whole new category of products from Apple. Read on to find out what events and new Apple product launches the company might have in store for 2023.

Update 03/29/23: Apple has officially announced the dates for WWDC, which starts with “a special in-person experience” at the Steve Jobs Theater on June 5 and runs through June 5.

When is Apple’s next event?

Right now it looks like the next event in Apple’s calendar will be the keynote that kicks off WWDC, it’s Worldwide Developers Conference, which Apple has confirmed will take place on Monday June 5, 2023, more details below.

Will Apple have a spring event in 2023?

The spring event we were all hoping for is looking less and less likely – although Apple could still surprise us with news in April. At this point we don’t expect Apple to hold an event in April though. Apple has already announced a number of new products by press release in 2023: the 2nd-gen HomePod, M2 Mac Mini, the 14-inch and 16-inch MacBook Pro, and the yellow iPhone 14 though, so we could see another product launch that way rather than at an April event.

Apple

When does Apple hold events?

Apple holds three or four live or live-streamed events throughout the year where the company unveils its latest products and plans during a keynote address. They are usually held during similar times of the year:

• March/April: Spring event
• June: WWDC
• September: Fall event
• October: Final event

This event calendar is by no means set in stone though, with the spring and October events being less regular. In 2022, Apple released the iPhone SE 2, iPad Air, and Mac Studio and Studio Display, in 2021, we got the iMac, AirTag, and Apple TV 4K. And in 2019, the event was devoted to Apple’s services: Apple TV+, Apple News+, and Apple Arcade. Some years, Apple doesn’t hold a spring event at all. The summer and September events are more predictable, with software coming at WWDC in June and iPhones and Apple Watches in September. The October event often sees Apple launch new Macs, but this is another one that changes from year-to-year.

What time will the next Apple event start?

Apple’s WWDC keynote will start on Monday June 5 at 10 am PT at Apple Park in Cupertino, California. This is the usual time for an Apple event to start.

Here’s what that translates to in the countries where most of our readers live:

• US: at 10 am (PST/PDT), 11 am (MST/MDT), noon (CST/CDT), 1 pm (EST/EDT)
• Canada: as above, and 2 pm (AST/ADT)
• UK: at 6 pm (GMT/BST)
• Europe: at 7pm (CET/CEST)
• India: at 10.30 pm (IST)
• Australia: Following day at 1 am (AWST/AWDT), 2.30 am (ACST/ACDT), 3 am (AEST/AEDT)
• New Zealand: next day at 5 am (NZST/NZDT)

How long does an Apple event last?

Apple keynotes usually last between one and two hours and feature CEO Tim Cook along with various other Apple executives including Craig Federighi, John Ternus, Erin Turullols, and others. WWDC and the September event tend to be the longer keynotes.

What Apple events will take place in 2023?

Based on past history and recent rumors, here are the events we expect to see across the remainder of 2023:

Spring Event: April 2023

It’s looking less and less likely but there is a very small chance that Apple could hold a spring event in 2023. The event will most likely take place on a Monday or Tuesday in early- to mid-April. Here’s when Apple has held its last few spring events:

• 2022: Tuesday, March 8
• 2021: Tuesday, April 20
• 2020: No event due to Covid
• 2019: Monday, March 25
• 2018: Tuesday, March 27
• 2017: No event

Apple had been expected to unveil its AR headset at a spring event, which would be a whole new device category for Apple. It’s expected to cost upwards of $3,000 and might not ship until the fall—though the device will be a precursor to the eventual release of wearable Apple glasses. With recent reports suggesting the unveiling has been moved back a couple months to WWDC in June, it’s not clear that Apple would have a spring event at all.

Also on the list for possible releases are a new 15-inch MacBook Air and a Mac Pro with Apple silicon, the last Mac to still have an Intel processor.

However, these new products are looking much more likely for an unveiling at WWDC…

WWDC: June 2023

WWDC is scheduled for the first week of June, 2023 and the keynote is confirmed for Monday June 5.

• WWDC 2023: June 5-9
• WWDC 2022: June 6-10
• WWDC 2021: June 7-11
• WWDC 2020: June 22-26
• WWDC 2019: June 3-7
• WWDC 2018: June 4-8
• WWDC 2017: June 5-9

The keynote will take place on a Monday, with developer events and sessions continuing throughout the week. Read more about WWDC 2023 date, times and everything you need to know about what will launch in our separate article.

Apple uses WWDC each year to unveil the latest versions of its operating systems, so this year we’ll get a preview of iOS 17, iPadOS 17, macOS 14, watchOS 10, and tvOS 17, and possibly for the first time xrOS, Apple’s mixed-reality OS. New hardware sometimes makes an appearance at WWDC as well. In 2022, Apple used the keynote to unveil the M2 chip which debuted in the 13-inch MacBook Pro and redesigned MacBook Air models.

If there isn’t a spring event, the same products above are expected to appear at WWDC, especially the mixed-reality headset.

Apple launched the new iPhone, Apple Watch, and AirPods Pro in September 2022.

Apple

Fall Event: September 2023

Apple always holds an event in September where it almost always launches a new iPhone. (The only exception is 2020 due to Covid-related production issues.) Here are the past few Apple Fall Event dates:

2022: Wednesday, September 7
2021: Tuesday, September 14
2020: Tuesday, September 15
2019: Tuesday, September 10
2018: Wednesday, September 12
2017: Tuesday, September 12

While there are no specific rumors about the event yet, we’re expecting to see the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and possibly a new iPhone 15 Ultra to replace the iPhone 14 Pro Max. We’re also likely to see the launch of the Apple Watch 9. And like WWDC, if Apple hasn’t yet unveiled its AR headset, the fall iPhone event is a strong contender for its debut.

Late fall Event: October/November 2023

Apple’s late fall event isn’t guaranteed to happen. In 2022, for example, there were rumors about an October event, but Apple opted to issue press releases for the new 10th-gen iPad and M2 iPad Pro. Over the past six years, Apple has held three events, so it’s a 50 percent chance of happening this year.

• 2022: No event
• 2021: Monday, October 18
• 2020: Tuesday, October 12
• 2019: No event
• 2018: Tuesday, October 30
• 2017: No event

Apple traditionally uses its late fall event to unveil new Macs and iPads. In 2023, that would likely mean the launch of the M3 chip, which could appear in the new 24-inch iMac, iPad Pro, and MacBook Air.