Amazon Listing Software | Amazon Seller Listing Tool | Helium 10

The Details

How to Approach Amazon Listing Optimization

You’ve already found the best product to sell on Amazon… now what? Why is it crucial for sellers to learn the art of listing optimization? Many top Amazon sellers would agree that listing optimization is where you should invest most of your time and effort. Just knowing it’s important isn’t enough – that’s why we’ve created a tool designed to make the process of creating and optimizing your listings as easy and effective as possible.

You could have the most amazing product in the world, but if you’re not using the right keywords, have poor quality images, weak sales copy, and an overall sloppy looking listing, then it will be near-impossible to get people to buy your product. So give your customers the best possible online shopping experience. Dazzle them with your professional looking product detail page. A fully optimized product listing often means the difference between success and failure!

There are many important components that go into creating and optimizing a winning product listing, but here are a few actionable steps to ensure your listing is set up for success. Make sure you are diligent about updating your keywords, as well as carefully selecting where you place them on the front end of your listing (the parts that customers see), and also on the backend of your listing (the parts that only Amazon sees and uses for their internal system). If you are not sure where to start with backend keywords, Helium 10’s keyword research tools take the guesswork out of otherwise tedious excel sheet studying.

Listing Optimization can also include changing the text for better readability and engagement. Don’t forget to improve your images and add product videos. This also means adding a custom A+ Content page if you have Brand Registry. Having a fully optimized listing can help: increase your keyword page rankings; increase your conversion rate, improve your PPC efficiency, create loyal customers, and more! It’s clear that Listing Optimization is an essential part of the success of your business – sign up for Listing Builder today to see how much you could benefit.