Amazon Global Selling Strategy & Consulting | Awesome Dynamic

Advantages and Obstacles by Country

Americas Marketplaces

• United States: This is a good starting point for any seller. Remote fulfillment with FBA is now an option.
• Canada: One of the easiest countries to enter. Taxes can be complicated if using FBA. Remote fulfillment with FBA is an option.
• Mexico: Seller support is available in English. Taxes can be complicated if using FBA. 
• Brazil: A newer marketplace with less competition. Limited categories are available, and FBA is available with certain stipulations. Remote fulfillment with FBA is now an option.

Europe

Overall it’s important to note that since Brexit there have been several challenges that sellers have had to navigate. Amazon recently introduced a program, European Fulfilment Network (EFN), that helps to simply this process for sellers. EFN enables thousands of businesses to sell across the border easily without the requirement to register for VAT in the destination store.

• UK1: UK can be used as a gateway to the rest of Europe (Pan-European FBA). Businesses need a tax ID/business license to sell FBA from within the country.
• Germany1: Germany can be used as a gateway to the rest of Europe (Pan-European FBA). Businesses need a tax ID/business license to sell FBA from within the country.
• Spain1: Spain can be used as a gateway to the rest of Europe (Pan-European FBA). Businesses need a tax ID/business license to sell FBA from within the country.
• France1: France can be used as a gateway to the rest of Europe (Pan-European FBA). Businesses need a tax ID/business license to sell FBA from within the country.
• Italy1: Italy can be used as a gateway to the rest of Europe (Pan-European FBA). Businesses need a tax ID/business license to sell FBA from within the country.
• Netherlands2: Netherlands can be used as a gateway to the rest of Europe (Pan-European FBA). Businesses need a tax ID/business license to sell FBA from within the country.
• Poland2: Poland can be used as a gateway to the rest of Europe (Pan-European FBA). Businesses need a tax ID/business license to sell FBA from within the country.
• Sweden2: Sweden can be used as a gateway to the rest of Europe (Pan-European FBA). Businesses need a tax ID/business license to sell FBA from within the country.
• Turkey2: Roughly half of the country’s population shop online. The country is ranked the 11th richest country in the world. Businesses need a tax ID/business license to sell FBA from within the country.

Asia-Pacific

• Japan: With a population of 127 million and the third-largest economy in the world, this marketplace grants access to millions of customers. As a trusted brand and a proven high-volume ecommerce marketplace in Japan, Amazon has 556 million monthly visits. Sellers need an importer of record.
• India: Population size provides a large audience to sellers. Organizations can sell in India only with an invitation.
• Australia: A newer marketplace with less competition, Australian shoppers can only purchase products only through the Australian Amazon website, which has about a tenth of the product range as the U.S. site. FBA started only recently.
• China: China is home to 649 million Internet shoppers and is the world’s largest eCommerce market by value. Today, cross-border eCommerce represents one of the most dynamic forces driving China’s eCommerce development. A trademark of authorization is necessary to sell in China.
• Singapore2: Singapore is 100% English so no translation is needed. They also have lower FBA fees compared to the US.

Middle East & North Africa (MENA Region)

• United Arab Emirates2: Cross border fulfillment allowed from one unified Amazon Fulfilment Center to the UAE, no VAT required. The total population is about 150 million people. There is opportunity to fill product selection gaps.
• Egypt2: Cross border fulfillment allowed from one unified Amazon Fulfilment Center to the UAE, no VAT required. The total population is about 150 million people. There is opportunity to fill product selection gaps.
• Saudi Arabia2: Cross border fulfillment allowed from one unified Amazon Fulfilment Center to the UAE, no VAT required. The total population is about 150 million people. There is opportunity to fill product selection gaps.

1 EU listings can be linked.
2 Indicates new marketplace.

As you can see, deciding whether to expand your business globally entails a lot to do and consider. But, luckily, you don’t have to go at it alone. Our Amazon consultants are standing by to help you weigh the pros and cons of each international marketplace, choose where and what to sell, set up your Seller Central account and manage your account once you start selling.