Amazon Global Selling Guide

Country-Specific Regulations & Conditions

Value-Added Tax (VAT) – Europe

The European Union generally requires people to register for the consumer spending tax, or what they call a “Value Added Tax” (VAT). Amazon’s Service Provider Network has many resources that you can use to manage VAT requirements and specifications.

Seller Identification Verification & Customer Verification- Europe

Upon registration, Amazon conducts what they call a “Seller Identity Verification” before they allow you to sell any products on any of the Amazon Marketplaces. Amazon will conduct a second verification after your sales reach 10,000 € in sales. This second phase of the verification process is an EU requirement called “Know Your Customer.”

Japanese Laws

All products listed for sale in Japan’s marketplace must be compliant with the country’s local laws. For example, certain products and goods sold on Amazon’s marketplaces in Japan, are subject to customs duties, consumption tax, and other fees. These are typically imposed on each shipment and must be paid right away without delay.

Local Business Address Japan

Japanese business authorities require Amazon marketplace sellers to obtain and maintain a local business address in the country, in the case that customers return products (both MFN & FBA). As specified in the Japanese Law  “Act on Specified Commercial Transaction” you are required to list the business information on the seller profile in Amazon’s marketplaces.

Product Eligibility- Europe + Japan

The European Union and Japan have specific restrictions on what types of products can and cannot be sold in their countries. You can find information regarding this in the Amazon Seller Central. In Japan, for example, certain products may require legal approval to sell in the country.