Amazon Europe Marketplaces – The Complete List & Overview
There are now eight different Amazon Europe marketplaces serving more than a population of over 500 million people – compared to 330 million people in the US.
This makes Europe a prime target for US Sellers looking to expand into new markets.
Besides the huge potential customer base, another advantage of selling on European Amazon marketplaces is that with one account in any of these European marketplaces you will be able to access other European marketplaces.
However, it is important to remember that you will need a VAT certificate and an EORI number for each country you have physical stock in. Find out more about the legal requirements in the Ultimate Europe Expansion Guide.
In order for you to get to know the different marketplaces a little bit and to see how much potential they hold, we are giving you an overview of the different Amazon Europe marketplaces today – starting with the oldest and continuing in chronological order.
United Kingdom – Amazon.co.uk
- Population: 67 Million
- Launch year: 1998
- Revenue in 2018: $9.4 Billion
- Net sales growth 2017-2018: 17.96%
- eCommerce revenue share in the UK: 89%
- Main category: Electronics & Media
A recent survey showed that 51.4% of UK shoppers buy from Amazon at least once a month and that 86% of UK shoppers are registered users.
And with a 23.3% rise in revenue year on year, it looks like the growth trend will remain for a while.
The UK is a great jumping point for US sellers looking to expand into the European marketplace with one central account.
The obvious advantage is that the UK market is fairly similar to that of the US and uses the same language.
It’s also the ideal gate to Amazon Europe marketplaces logistics-wise: There are 20 FBA centres in the UK alone.
Plus, although its revenue numbers are lower than the ones from Amazon US, it only has one-fourth of the sellers.
That means high sales potential while having low competition.
Even though since Brexit the UK is not part of the EU anymore, expanding to Amazon UK remains a lucrative business move. Good to know: You can still use one single account to manage all European countries including the UK (unified account).
If you want to expand to Amazon UK, check our Ultimate Expansion Guide on Amazon UK!
