Advertising Tips from Amazon Seller University – ChannelX

Amazon Seller University is packed with educational resources to help businesses, brands and entrepreneurs learn how to succeed as Amazon Selling Partners. You’ll find everything you need to run your business from how to get started and product sourcing to advertising tips, shipping and FBA, to managing your brand on Amazon with A+ content.

With Prime Day fast approaching, if you want to brush up on advertising to take full advantage, you can get quick advertising tips for your brand or business with Amazon’s on-demand learning resources. These super-short videos demonstrate specific steps while you’re creating or adjusting your campaigns.

How to use keyword match types

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Keyword match types help you control where your ads may appear in your campaigns.

How to add negative keywords to your campaigns

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Negative keywords help prevent your ads from appearing on irrelevant or low-performing customer shopping queries.

How to add sub-pages to your Store

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Make a home for your brand story. Showcase flagship products or seasonal items. Organize them by theme or category, to help customers find what they need.

How to drive traffic to your Store with Sponsored Brands

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Link your Sponsored Brands ads to your Store to help shoppers explore your entire product selection and brand.

How to add a custom image to your Sponsored Brands campaign

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You can include an image of your products or brand in a lifestyle setting alongside the selected products in Sponsored Brands product collection ads.

How to target product categories in your Sponsored Display campaign

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Use product targeting to target categories that are relevant to the product you want to promote to help your ads reach the right customers at the right time.