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When the iPhone was first released in 2007, it was primarily marketed as a consumer device. It quickly became a hit with consumers, but it wasn’t immediately clear how it would fit into the enterprise market. At the time, BlackBerry was the dominant player in the corporate world, and it seemed unlikely that the iPhone would be able to unseat it without changing how it worked. Some CEOs were able to get the Exchange email working with iPhone using IMAP, but Apple lacked the native Exchange support that was required for push email, calendar, and contact syncing.

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