5 things to learn from Amazon’s eCommerce strategy

Amazon tends to scare retailers, partly due to its dominance and partly because it creates a dilemma: collaborate or compete? However, once you get beyond the “rabbit in the headlights” effect that Amazon can have, this enormous brand and its equally enormous eCommerce success has a lot of insight to offer.

Amazon tends to scare retailers, partly due
to its dominance and partly because it creates a dilemma: collaborate or
compete? However, once you get beyond the “rabbit in the headlights” effect
that Amazon can have, this enormous brand and its equally enormous eCommerce
success has a lot of insight to offer. In a white paper we recently produced (“The
Amazon Impact: Compete, Collaborate or Both?”), we highlight how Amazon
tactics and techniques can provide a kind of high altitude training for retailers
on other eCommerce channels – there are a number of key things to learn from
Amazon’s eCommerce strategy.