13 Best Native American and Indigenous Owned Beauty Products 2023

It’s 2022, and it’s no secret that mainstream retailers are still lacking in representation when it comes to the beauty-product space (see: Black-owned beauty brands, Halal-friendly makeup, and so many more). But it’s especially true when it comes to Indigenous and Native American-owned makeup brands and skincare brands. Though we frequently witness the appropriation and commodification of rituals, ingredients, and remedies from Indigenous peoples, we rarely see the credit and shelf space given to the Native community or their brands as deserved.

And if you’ve ever actually tried Indigenous-owned products, you already know they’re good: The majority of brands center their products around sustainable packaging and natural ingredients, and many use their businesses to create jobs and donate proceeds to their communities. So to help highlight some of the makeup and skincare brands that may have flown under your radar, we rounded up a few of our favorites, below:

Each one of these 13 brands is owned by a member of the Native American community with products that pay homage to their respective cultures and tribes, from the ingredients to the names to the way you use them. So whether you’re new to these brands, or you just want to hear a lil background on the products themselves, keep scrolling for all the info. I’m willing to bet one of these Native American makeup or skincare brands might just become your new fave.