Trending Amazon Products and How To Find Them in 2023
Choosing the wrong product to sell is usually the main reason that most new eCommerce businesses fail. With so many items to pick from, it can be challenging to figure out which item will have the best potential for success. This process becomes even harder as competition increases.
One of the most sure-fire ways to select a winning product for your business is to focus on trending products. These items have strong demand and allow you to tap into the current interests of a large number of consumers. In this post, we will examine how to find trending products to sell on Amazon.
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What are Amazon Trending Products?
New and trending products are often the best type of item to sell, whether you’re a new or experienced Amazon seller. These are products that are experiencing a steady increase in sales. Different businesses use different metrics to measure whether a product is trending.
It is common to look at the product’s growth rate over a specified period, typically over the course of recent months. Products with a longer trend are those that have experienced a consistent increase in sales going back several years.
Amazon is a an absolutely massive marketplace. There are constantly new trends emerging. The categories in which we most often find new, rising trends are the following:
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Beauty & Personal Care
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Home Kitchen
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Pet Products
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Fashion Items
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Toys & Games
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Electronics Accessories
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Sports & Outdoors
These categories see regular trends, but the specific products that are trending will continue to change over time. This is why it is essential to know how to check for the most recent trending products on Amazon.
How to Find and Check Amazon Trending Products
Here are some of the best methods for finding products that are trending on Amazon:
1. Use Product Research Tools
The first way to find trending Amazon items is to use product research tools. These tools have access to historical data that lets you see how a product’s sales are increasing over time.
Below, we will demonstrate how you can use the AMZScout Product Database to find what’s trending on Amazon:
Step 1. Log in to your AMZScout account.
Step 2. Select Product Database from the menu. This is included in the comprehensive AMZScout Seller’s Bundle.
Step 3. Use the search filters to set your product criteria. To find trending things, you can use various sales filters so that the results only show you products with high sales volumes.
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Choose a target number of monthly sales and enter that amount into the Est. Sales filter.
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To find the top-selling items in any category, use the Categories filter to select one of the 24 categories.
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You can also use one of the ready-made Product selections to see the top 1,000 items in any category.
Step 4. Narrow down your search to see low-competition ideas. You can use the Reviews filter to have the app only show goods with low numbers of reviews. With fewer reviews, you have the opportunity to attract more business and outsell competitors. After you generate your results, you can also click the Reviews column to sort your results by those with the least reviews.
Step 5. Focus on the best trends. You can check the “Trending Products” box to find items whose sales have grown by more than 20% over the last one to three months.
Step 6. Click “Find Products” to get your results.
Step 7. Make a list of the items you’re most interested in. For each item, you can see all of the most important metrics (sales, reviews, fees, etc.) you’ll need to help you assess its viability and profit potential.
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After you find interesting products, you’ll want to carefully monitor them to ensure they don’t lose interest. With the AMZScout Product Tracker can you can create a list of products and it will show you their average daily sales. If this number decreases the product is losing interest.
Get 1,000+ Trending Ideas for What to Sell
In addition, when you subscribe to an AMZScout account with an Annual or Lifetime Bundle plan, you’ll also get 1,000+ product ideas. You’ll have access to:
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The hottest Amazon trending items every month and market trends
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19 data-driven reports on new product ideas, updated weekly
Using this data will allow you to find new products for your business easily. With the AMZScout bundle, these reports will be available for the whole year.
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2. Check the Amazon Best Sellers Page to Find the Most Interesting Options
The next approach for finding Amazon trending products is to check the best sellers pages on Amazon.com. Amazon finds the top-performing items in each category and lists them so that shoppers can quickly find the best products. This page is regularly updated so you can ensure that many of the items are trending.
The Best Sellers page gives you a list of top products but it does not provide further detail. With the AMZScout PRO Extension, you can analyze key sales metrics for the top products to see if they are a good fit for your business.
Below are the steps you can take to find trendy things using the Amazon Best Sellers page and the AMZScout PRO Extension.
Step 1: Start by obtaining the AMZScout PRO Extension. Once it’s installed, you’ll see an AMZScout icon in the upper right corner of your browser.
Step 2: Go to the Amazon Best Sellers and start exploring product ideas. The items are segmented into categories. When you click a category from the left-hand menu, you will see the top items in that niche.
Step 3: Open the AMZScout PRO Extension.
Step 4: Click the Est. Sales column to filter results by sales. This will ensure that you only see products with the highest sales.
Step 5: Focus on products with the best potential. You will want to review the historical performance of the items you want to sell. Click “Product History” to see historical data for a specific item. This will show you a product’s price, rank, and sales and how these metrics are changing over time.
Step 6: Narrow down your search. Finally, if you are interested in a particular product, enter a few words into the Amazon search box to analyze other results in that niche.
Step 7: Estimate the demand by reviewing the average metrics for the niche. You can review the Niche Score and Niche History in the PRO Extension to ensure the niche is still trending upwards. Niche Score provides an overall rating for the niche and Niche History shows a chart with historical sales.
The Best Sellers page can be a great place to discover trending items. If you don’t find any products that interest you, or if you need more data, you can always take an item from the list and search for it on Amazon. You can then open the PRO Extension to analyze even more products.
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Current Trending Items on Amazon
Now that you know how to check for trending products using multiple methods, let’s take a look at a few specific products that are currently trending on the Amazon marketplace.
Sunset Lamps
The first trend is a lamp that can create a sunset effect in your home at any time of the day or night.
This product has been around for a few years, however, it has started to seriously gain in popularity since the end of 2022, probably due to being discovered and posted on Tiktok or other platforms. We can see based on the sales history that the average sales from the 2022 holiday season are on par with January sales. January is usually a slow month for any product, so this can be a positive sign that the sales are going to continue to rise.
Also, the niche is not too competitive, and there are a handful of stand-out listings. However, you can get your own piece of this markets’ pie with a little bit of creativity.
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Average monthly sales: 913
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Average monthly revenue: $19,306
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Average reviews: 624
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Average net margin: 54%
Milk Frother
This trend is related to one of the most popular drinks on earth – coffee. The milk frother allows you to make a latte at home like the kind you can get at your local cafe.
The sales history speaks for itself: it is rare for any product to have a spike in sales at the very beginning of the year, and yet that has been the case with this Amazon trend for the start of 2023.
This is a competitive niche to be sure, which makes it more likely that reselling will be more profitable than a private label approach. The numbers are very encouraging:
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Average monthly sales: 11454
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Average monthly revenue: $171,465
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Average reviews: 7553
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Average net margin: 56%
Cloud Slippers
The trend of footwear being really chunky and made out of recyclable plastic has been quite popular in the high fashion world. Currently, this trend has apparently trickled down and has become accepted by a much wider consumer base. These slippers are very comfortable and also fairly inexpensive in most cases.
This is definitely a niche on the rise, and sales have gone from virtually nothing to absolutely skyrocketing.
Considering the fact that these products are simple and some strong competitors are establishing themselves, it’s probably best to try and resell these slippers.
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Average monthly sales: 3617
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Average monthly revenue: $80,595
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Average reviews: 3158
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Average net margin: 57%
Snap Pasta Strainer
This new, trendy kitchen gadget is actually quite useful. This product has been in a number of those “Stuff I found on Amazon” Tik Tok videos, its growing the popularity.
It did have a short spike in March 2022, however, now it’s showing much stabler growth. This is actually a great product for both consumers and sellers. It’s simple, made out of cheap robust material, and it actually solves a common problem. This is a decent private label niche.
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Average monthly sales: 2562
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Average monthly revenue: $38,084
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Average reviews: 1884
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Average net margin: 53%
Retractable Folding Stool
There are many scenarios where you may want to have a seat that’s easy to carry around, and what makes this product trendy is that it’s more portable than ever before.
This product had a short peak last year, and now the demand seems to be growing in a more stable and consistent way.
This is a very straightforward product, and we see that the only way to really differentiate it is with a variation in the color scheme. The competition is not really offering as many color scheme variations, so this could be your chance to stand out. There are also not too many strong competitors.
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Average monthly sales: 404
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Average monthly revenue: $10,573
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Average reviews: 316
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Average net margin: 60%
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Tips for Selling Trendy Products
1. Sell Something That Can Lead to a Line of Multiple Products
When you are starting your Amazon store, always keep in mind that if things go well, you’re going to be adding more products to your catalog in the future.
If you have a product that is selling fairly well, you can upsell your former customers by attaching your brand to a new, similar, or complementary product. You should have a handful of star products, but adding additional products to your line gives more credibility to your brand and also helps you reach new customers who might not be interested in buying your star products.
2. Improve an Already Decent Product
If you are searching for a new product and you come across a niche that is attractive and has a lot of demand, you cannot just source a carbon copy of a product and expect to make a lot of sales. The goal is to find a way to stand out from the rest of the offers.
You want to find a way to make a product more attractive. This can be as simple as finding an attractive color pattern, or you can look into ways to improve its functionality or adding more features.
You can also identify a weakness of a product by looking into the reviews. See what most people are complaining about and find a way to fix that issue.
Another method for increasing your sales is to offer more units of a single cheap product in a pack, or create a bundle that includes complementary items.
3. Be Careful with Selling Seasonal Products
If you are a complete beginner, it’s best to steer clear of seasonal products. There are plenty of things that can sell extremely well during certain times of the year, like snorkels, beach towels, ski masks, Christmas/Halloween decorations, etc.
The biggest challenge with these products is the inventory planning, which is one of the most challenging aspects of being an Amazon seller. You always need to find a way to order enough units from your supplier that you believe you can sell, yet on the other hand you don’t want to go out of stock. There is also the issue of planning your finances effectively to ensure that you can afford those orders.
You actually have to have a bit of stock left over after the season so you don’t lose your organic rankings, and sustain them as much as you can until next season. Some experienced sellers sell seasonal products, but they usually have really big lines of products in their own warehouses.
Conclusion
Today’s eCommerce market continues to grow rapidly, making it more important than ever to stay on top of emerging trends. You can overcome increasing competition by conducting regular research in order to identify new trendy products to add to your assortment. With this post, you now know how to see what is trending on Amazon so that you can find the best items for your business.
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